Weiss’ background in digital media includes a stint as chief operating officer of EQAL, the early influencer digital media venture that worked on websites and digital fan communities with Jennifer Lopez, Elizabeth Banks, Bethenny Frankel and other celebrities. For now, the company is collecting signups in order to raise the curtain soon to allow beta users to begin test-driving the app.
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Weiss intends to conduct a Series A round of fundraising later this year. The initial seed round of funding came from a mix of wealthy individuals, serial-investor types, family offices and “a bunch of people of private equity whose firms normally don’t get involved at this stage have personally invested money in Roar,” Weiss said. Roar Social is based in West Hollywood and has about 50 employees in total. This generation will not need any convincing to add this to their portfolio of social media platforms.” Almost every person we’ve opened this up to in the 16-36 demo can’t believe something like this doesn’t already exist. “We’re leveraging the generational shift with Gen Z. It’s a place where you can have fun and make a difference at the same time,” Weiss tells Variety. “It’s my belief that we don’t have to offer any incentives other than the platform. The company’s initial marketing effort will seek to persuade social media creators to post content that has already produced for TikTok, Instagram Reels and YouTube Shorts on Roar Social as well, if only to generate charitable dollars for favorite nonprofits. Instead of “likes” or heart symbols, Roar Social users will bestow “gives.”Īlthough the social media landscape is increasingly crowded, Weiss has confidence that the mix of gaming and doing good will be catnip to Gen Z. The company’s plan is to monetize its user base through advertising and brand partnerships. Roar Social asserts that it will never take any cut of the donations facilitated by its platform. The more engagement a Roar Social post generates, the more charitable donations raised for its associated cause, via both users and brands. Users will be encouraged to put money into a wallet that they can tap a la an in-app purchase to dispense charitable donations in small or large increments around various posts affiliated with causes or broad themes such as climate change, animal welfare and hunger. Roar Social will be organized by issues and causes, with users selecting their “Hero Cause” and other attributes to guide the algorithm. Boardgamegeek.Now Roar Social has a video vehicle to encourage blue-chip brands to support social media creators who post content via the app.Game of the Week Calendar Related Sites & Subreddits The simplest use is to bold game names in your comment and add " /u/r2d8 getinfo" at the end of the post, but this post/sub has other features identified. You'll see people using bold to highlight games, that gives the opportunity to interact with /u/r2d8, a bot that can be used to grab data from BGG on games included in a post.
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